Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2B394E
RGB
43, 57, 78
HSL
216, 29%, 24%
HSB
216, 45%, 31%
CMYK
45, 27, 0, 69
LAB
23, -1, -15
LCH
23, 15, 266
OKLCH
0.34, 0.04, 258
XYZ
4, 4, 8
LUV
23, -7, -17
HWB
216, 17%, 69%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.