Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2B4B79
RGB
43, 75, 121
HSL
215, 48%, 32%
HSB
215, 64%, 47%
CMYK
64, 38, 0, 53
LAB
31, 0, -30
LCH
31, 30, 270
OKLCH
0.41, 0.09, 258
XYZ
7, 7, 19
LUV
31, -13, -39
HWB
215, 17%, 53%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.