Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2B4E58
RGB
43, 78, 88
HSL
193, 34%, 26%
HSB
193, 51%, 35%
CMYK
51, 11, 0, 65
LAB
31, -11, -10
LCH
31, 15, 223
OKLCH
0.40, 0.04, 218
XYZ
5, 7, 10
LUV
31, -15, -11
HWB
193, 17%, 65%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.