Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
314C5D
RGB
49, 76, 93
HSL
203, 31%, 28%
HSB
203, 47%, 36%
CMYK
47, 18, 0, 64
LAB
31, -7, -13
LCH
31, 15, 244
OKLCH
0.40, 0.04, 237
XYZ
6, 7, 11
LUV
31, -12, -16
HWB
203, 19%, 64%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.