Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2B538D
RGB
43, 83, 141
HSL
216, 53%, 36%
HSB
216, 70%, 55%
CMYK
70, 41, 0, 45
LAB
35, 1, -37
LCH
35, 37, 272
OKLCH
0.44, 0.11, 258
XYZ
9, 9, 26
LUV
35, -15, -50
HWB
216, 17%, 45%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.