Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2B5795
RGB
43, 87, 149
HSL
215, 55%, 38%
HSB
215, 71%, 58%
CMYK
71, 42, 0, 42
LAB
36, 1, -39
LCH
36, 39, 272
OKLCH
0.46, 0.11, 257
XYZ
10, 9, 30
LUV
36, -17, -54
HWB
215, 17%, 42%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.