Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2B5984
RGB
43, 89, 132
HSL
209, 51%, 34%
HSB
209, 67%, 52%
CMYK
67, 33, 0, 48
LAB
36, -5, -29
LCH
36, 30, 260
OKLCH
0.45, 0.09, 249
XYZ
9, 9, 23
LUV
36, -18, -39
HWB
209, 17%, 48%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.