Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2B5E71
RGB
43, 94, 113
HSL
196, 45%, 31%
HSB
196, 62%, 44%
CMYK
62, 17, 0, 56
LAB
37, -13, -16
LCH
37, 21, 231
OKLCH
0.46, 0.06, 225
XYZ
8, 10, 17
LUV
37, -20, -20
HWB
196, 17%, 56%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.