Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
385A77
RGB
56, 90, 119
HSL
208, 36%, 34%
HSB
208, 53%, 47%
CMYK
53, 24, 0, 53
LAB
37, -6, -21
LCH
37, 21, 254
OKLCH
0.45, 0.06, 245
XYZ
9, 9, 19
LUV
37, -15, -27
HWB
208, 22%, 53%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.