Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2B6091
RGB
43, 96, 145
HSL
209, 54%, 37%
HSB
209, 70%, 57%
CMYK
70, 34, 0, 43
LAB
39, -5, -33
LCH
39, 33, 261
OKLCH
0.48, 0.10, 249
XYZ
10, 11, 28
LUV
39, -20, -45
HWB
209, 17%, 43%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.