Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2B609C
RGB
43, 96, 156
HSL
212, 57%, 39%
HSB
212, 72%, 61%
CMYK
72, 38, 0, 39
LAB
39, -2, -39
LCH
39, 39, 267
OKLCH
0.48, 0.11, 254
XYZ
11, 11, 33
LUV
39, -19, -54
HWB
212, 17%, 39%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.