Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2B6480
RGB
43, 100, 128
HSL
200, 50%, 34%
HSB
200, 66%, 50%
CMYK
66, 22, 0, 50
LAB
40, -12, -22
LCH
40, 25, 241
OKLCH
0.48, 0.07, 233
XYZ
9, 11, 22
LUV
40, -22, -28
HWB
200, 17%, 50%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.