Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2B6780
RGB
43, 103, 128
HSL
198, 50%, 34%
HSB
198, 66%, 50%
CMYK
66, 20, 0, 50
LAB
41, -14, -20
LCH
41, 24, 236
OKLCH
0.49, 0.07, 229
XYZ
10, 12, 22
LUV
41, -23, -26
HWB
198, 17%, 50%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.