Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2B6785
RGB
43, 103, 133
HSL
200, 51%, 35%
HSB
200, 68%, 52%
CMYK
68, 23, 0, 48
LAB
41, -12, -23
LCH
41, 26, 241
OKLCH
0.49, 0.08, 233
XYZ
10, 12, 24
LUV
41, -23, -30
HWB
200, 17%, 48%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.