Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2B699C
RGB
43, 105, 156
HSL
207, 57%, 39%
HSB
207, 72%, 61%
CMYK
72, 33, 0, 39
LAB
42, -7, -34
LCH
42, 35, 259
OKLCH
0.51, 0.10, 247
XYZ
12, 13, 33
LUV
42, -23, -48
HWB
207, 17%, 39%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.