Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2B70CE
RGB
43, 112, 206
HSL
215, 65%, 49%
HSB
215, 79%, 81%
CMYK
79, 46, 0, 19
LAB
47, 5, -56
LCH
47, 56, 275
OKLCH
0.55, 0.16, 257
XYZ
18, 17, 61
LUV
47, -23, -83
HWB
215, 17%, 19%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.