Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2B728B
RGB
43, 114, 139
HSL
196, 53%, 36%
HSB
196, 69%, 55%
CMYK
69, 18, 0, 45
LAB
44, -16, -21
LCH
44, 26, 231
OKLCH
0.52, 0.08, 225
XYZ
12, 14, 27
LUV
44, -27, -27
HWB
196, 17%, 45%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.