Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2B73D8
RGB
43, 115, 216
HSL
215, 69%, 51%
HSB
215, 80%, 85%
CMYK
80, 47, 0, 15
LAB
48, 6, -59
LCH
48, 60, 276
OKLCH
0.57, 0.17, 258
XYZ
20, 18, 67
LUV
48, -24, -88
HWB
215, 17%, 15%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.