Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2B89E5
RGB
43, 137, 229
HSL
210, 78%, 53%
HSB
210, 81%, 90%
CMYK
81, 40, 0, 10
LAB
55, -2, -55
LCH
55, 55, 268
OKLCH
0.62, 0.16, 252
XYZ
24, 24, 77
LUV
55, -30, -85
HWB
210, 17%, 10%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.