Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2B95DF
RGB
43, 149, 223
HSL
205, 74%, 52%
HSB
205, 81%, 87%
CMYK
81, 33, 0, 13
LAB
59, -10, -47
LCH
59, 48, 257
OKLCH
0.65, 0.14, 245
XYZ
25, 27, 74
LUV
59, -34, -71
HWB
205, 17%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.