Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2B99CE
RGB
43, 153, 206
HSL
200, 65%, 49%
HSB
200, 79%, 81%
CMYK
79, 26, 0, 19
LAB
59, -17, -37
LCH
59, 41, 245
OKLCH
0.65, 0.12, 235
XYZ
24, 28, 62
LUV
59, -37, -54
HWB
200, 17%, 19%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.