Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2B9CD4
RGB
43, 156, 212
HSL
200, 66%, 50%
HSB
200, 80%, 83%
CMYK
80, 26, 0, 17
LAB
60, -17, -38
LCH
60, 42, 246
OKLCH
0.66, 0.13, 236
XYZ
25, 29, 67
LUV
60, -37, -57
HWB
200, 17%, 17%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.