Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2B9DAD
RGB
43, 157, 173
HSL
187, 60%, 42%
HSB
187, 75%, 68%
CMYK
75, 9, 0, 32
LAB
59, -28, -18
LCH
59, 33, 213
OKLCH
0.64, 0.10, 209
XYZ
21, 28, 44
LUV
59, -40, -22
HWB
187, 17%, 32%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.