Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2BB1F6
RGB
43, 177, 246
HSL
200, 92%, 57%
HSB
200, 83%, 96%
CMYK
83, 28, 0, 4
LAB
68, -18, -45
LCH
68, 48, 248
OKLCH
0.72, 0.15, 238
XYZ
33, 39, 93
LUV
68, -42, -69
HWB
200, 17%, 4%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.