Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2BB4F3
RGB
43, 180, 243
HSL
199, 89%, 56%
HSB
199, 82%, 95%
CMYK
82, 26, 0, 5
LAB
69, -20, -42
LCH
69, 47, 244
OKLCH
0.73, 0.14, 235
XYZ
33, 40, 91
LUV
69, -44, -64
HWB
199, 17%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.