Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2BB7FD
RGB
43, 183, 253
HSL
200, 98%, 58%
HSB
200, 83%, 99%
CMYK
83, 28, 0, 1
LAB
70, -19, -46
LCH
70, 49, 248
OKLCH
0.74, 0.15, 237
XYZ
36, 41, 99
LUV
70, -44, -70
HWB
200, 17%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.