Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2C577C
RGB
44, 87, 124
HSL
208, 48%, 33%
HSB
208, 65%, 49%
CMYK
65, 30, 0, 51
LAB
35, -6, -26
LCH
35, 27, 257
OKLCH
0.44, 0.08, 247
XYZ
8, 9, 20
LUV
35, -17, -34
HWB
208, 17%, 51%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.