Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2C7CC2
RGB
44, 124, 194
HSL
208, 63%, 47%
HSB
208, 77%, 76%
CMYK
77, 36, 0, 24
LAB
50, -6, -44
LCH
50, 45, 263
OKLCH
0.57, 0.13, 249
XYZ
18, 19, 54
LUV
50, -27, -65
HWB
208, 17%, 24%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.