Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
307FC6
RGB
48, 127, 198
HSL
208, 61%, 48%
HSB
208, 76%, 78%
CMYK
76, 36, 0, 22
LAB
51, -6, -45
LCH
51, 45, 263
OKLCH
0.58, 0.13, 249
XYZ
19, 20, 56
LUV
51, -28, -66
HWB
208, 19%, 22%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.