Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2C99EB
RGB
44, 153, 235
HSL
206, 83%, 55%
HSB
206, 81%, 92%
CMYK
81, 35, 0, 8
LAB
60, -9, -51
LCH
60, 52, 260
OKLCH
0.66, 0.15, 246
XYZ
27, 29, 83
LUV
60, -35, -78
HWB
206, 17%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.