Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2CA8E4
RGB
44, 168, 228
HSL
200, 77%, 53%
HSB
200, 81%, 89%
CMYK
81, 26, 0, 11
LAB
64, -18, -40
LCH
64, 44, 245
OKLCH
0.69, 0.14, 236
XYZ
29, 34, 78
LUV
64, -40, -61
HWB
200, 17%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.