Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2CB5FB
RGB
44, 181, 251
HSL
200, 96%, 58%
HSB
200, 82%, 98%
CMYK
82, 28, 0, 2
LAB
69, -18, -46
LCH
69, 49, 248
OKLCH
0.73, 0.15, 237
XYZ
35, 41, 97
LUV
69, -43, -70
HWB
200, 17%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.