Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2D515F
RGB
45, 81, 95
HSL
197, 36%, 27%
HSB
197, 53%, 37%
CMYK
53, 15, 0, 63
LAB
32, -10, -12
LCH
32, 16, 231
OKLCH
0.41, 0.05, 225
XYZ
6, 7, 12
LUV
32, -15, -15
HWB
197, 18%, 63%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.