Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2D537B
RGB
45, 83, 123
HSL
211, 46%, 33%
HSB
211, 63%, 48%
CMYK
63, 33, 0, 52
LAB
34, -4, -27
LCH
34, 27, 262
OKLCH
0.43, 0.08, 251
XYZ
8, 8, 20
LUV
34, -15, -36
HWB
211, 18%, 52%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.