Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
577FA9
RGB
87, 127, 169
HSL
211, 32%, 50%
HSB
211, 49%, 66%
CMYK
49, 25, 0, 34
LAB
52, -5, -27
LCH
52, 28, 259
OKLCH
0.58, 0.08, 250
XYZ
19, 20, 40
LUV
52, -19, -39
HWB
211, 34%, 34%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.