Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2D548C
RGB
45, 84, 140
HSL
215, 51%, 36%
HSB
215, 68%, 55%
CMYK
68, 40, 0, 45
LAB
35, 1, -36
LCH
35, 36, 271
OKLCH
0.45, 0.10, 258
XYZ
9, 9, 26
LUV
35, -15, -49
HWB
215, 18%, 45%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.