Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2D6077
RGB
45, 96, 119
HSL
199, 45%, 32%
HSB
199, 62%, 47%
CMYK
62, 19, 0, 53
LAB
38, -12, -19
LCH
38, 22, 237
OKLCH
0.46, 0.07, 230
XYZ
9, 10, 19
LUV
38, -20, -23
HWB
199, 18%, 53%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.