Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2D629E
RGB
45, 98, 158
HSL
212, 56%, 40%
HSB
212, 72%, 62%
CMYK
72, 38, 0, 38
LAB
40, -2, -38
LCH
40, 39, 267
OKLCH
0.49, 0.11, 253
XYZ
12, 12, 34
LUV
40, -20, -54
HWB
212, 18%, 38%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.