Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2D6483
RGB
45, 100, 131
HSL
202, 49%, 35%
HSB
202, 66%, 51%
CMYK
66, 24, 0, 49
LAB
40, -11, -23
LCH
40, 26, 245
OKLCH
0.48, 0.08, 236
XYZ
10, 11, 23
LUV
40, -21, -31
HWB
202, 18%, 49%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.