Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2D648E
RGB
45, 100, 142
HSL
206, 52%, 37%
HSB
206, 68%, 56%
CMYK
68, 30, 0, 44
LAB
40, -8, -29
LCH
40, 30, 255
OKLCH
0.49, 0.09, 244
XYZ
11, 12, 27
LUV
40, -21, -40
HWB
206, 18%, 44%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.