Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2D6897
RGB
45, 104, 151
HSL
207, 54%, 38%
HSB
207, 70%, 59%
CMYK
70, 31, 0, 41
LAB
42, -7, -32
LCH
42, 33, 257
OKLCH
0.50, 0.10, 246
XYZ
12, 13, 31
LUV
42, -22, -44
HWB
207, 18%, 41%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.