Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2D6992
RGB
45, 105, 146
HSL
204, 53%, 37%
HSB
204, 69%, 57%
CMYK
69, 28, 0, 43
LAB
42, -9, -29
LCH
42, 30, 252
OKLCH
0.50, 0.09, 242
XYZ
11, 13, 29
LUV
42, -23, -39
HWB
204, 18%, 43%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.