Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
105178
RGB
16, 81, 120
HSL
203, 76%, 27%
HSB
203, 87%, 47%
CMYK
87, 33, 0, 53
LAB
32, -9, -28
LCH
32, 30, 253
OKLCH
0.42, 0.09, 241
XYZ
7, 7, 19
LUV
32, -20, -36
HWB
203, 6%, 53%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.