Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
609BC6
RGB
96, 155, 198
HSL
205, 47%, 58%
HSB
205, 52%, 78%
CMYK
52, 22, 0, 22
LAB
61, -11, -29
LCH
61, 31, 249
OKLCH
0.67, 0.09, 241
XYZ
27, 30, 58
LUV
61, -27, -42
HWB
205, 38%, 22%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.