Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2D699B
RGB
45, 105, 155
HSL
207, 55%, 39%
HSB
207, 71%, 61%
CMYK
71, 32, 0, 39
LAB
42, -7, -33
LCH
42, 34, 258
OKLCH
0.51, 0.10, 247
XYZ
12, 13, 33
LUV
42, -22, -47
HWB
207, 18%, 39%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.