Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2D709B
RGB
45, 112, 155
HSL
203, 55%, 39%
HSB
203, 71%, 61%
CMYK
71, 28, 0, 39
LAB
44, -11, -30
LCH
44, 32, 251
OKLCH
0.52, 0.10, 240
XYZ
13, 15, 33
LUV
44, -25, -42
HWB
203, 18%, 39%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.