Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2D89CA
RGB
45, 137, 202
HSL
205, 64%, 48%
HSB
205, 78%, 79%
CMYK
78, 32, 0, 21
LAB
54, -10, -42
LCH
54, 43, 256
OKLCH
0.61, 0.13, 244
XYZ
21, 23, 59
LUV
54, -31, -63
HWB
205, 18%, 21%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.