Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2D8BBC
RGB
45, 139, 188
HSL
201, 61%, 46%
HSB
201, 76%, 74%
CMYK
76, 26, 0, 26
LAB
54, -15, -34
LCH
54, 37, 246
OKLCH
0.60, 0.11, 236
XYZ
19, 23, 51
LUV
54, -33, -49
HWB
201, 18%, 26%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.