Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2D8EE2
RGB
45, 142, 226
HSL
208, 76%, 53%
HSB
208, 80%, 89%
CMYK
80, 37, 0, 11
LAB
57, -6, -51
LCH
57, 52, 264
OKLCH
0.63, 0.15, 249
XYZ
24, 25, 76
LUV
57, -32, -79
HWB
208, 18%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.