Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2D90F0
RGB
45, 144, 240
HSL
210, 87%, 56%
HSB
210, 81%, 94%
CMYK
81, 40, 0, 6
LAB
58, -3, -57
LCH
58, 57, 267
OKLCH
0.65, 0.17, 252
XYZ
27, 27, 86
LUV
58, -32, -88
HWB
210, 18%, 6%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.